Karlsruhe - AMEXIS, a leading company in the field of intelligent production planning, announced that it held a highly interesting workshop last Saturday to develop its brand presence. The workshop focused not only on brand design but also on strategic alignment and the fundamental concepts behind the new branding. Functionality and message were at the forefront. "Our brand message should be as intuitively understood as our software," said Christian Wild, CEO of AMEXIS.



The underlying idea behind the AMEXIS brand is to be a thinking partner for resilient production, a smart and, above all, cool-headed entity that accompanies the planning process and always maintains an overview. It was important to reflect once again on the evolution of AMEXIS. What was the trigger, the driving force behind the product idea? Workshop participants analyzed various aspects of the brand intensively to ensure that it appropriately represents the company's core values and vision.

"The workshop was a significant milestone in our journey to develop a strong and memorable brand," said Christian Wild. "We gained valuable insights and are excited about the new ideas and strategies we discussed. Above all, it was important to become aware of the motives behind AMEXIS and reorient our compass. In the future, customers and people will be more prominently placed. This workshop will serve as a foundation to further refine our brand presence and strengthen our positioning in the market."

AMEXIS plans to take further steps in the coming weeks and months to implement the new brand presence. The company is confident that the new brand will lead it into the next phase of growth and establish a strong connection with customers and partners.